avm1959 - ill.i optics by will.i.am
« I see a gap in the world of eyewear and this is my installment of what I feel is missing.
I want this to be an honest brand, it’s about dedicate and passion. »
Born of a lifelong love of eyewear and resistance to bland ubiquitous design, ill.i sets a new standard. Breathing life into timeless silhouettes, ill.i re-imagines classic frames with a future vision that challenges the norm. Combining seminal 1970s and ‘80s design elements with innovative shapes and ultra-modern techniques, ill.i references the past to generate experimental and culturally-relevant eyewear of tomorrow.
Ill.i views the frame as a blank canvas that draws on the worlds of art, music, architecture and design for inspiration, uniting creative disciplines to form not just an accessory, but a design abject.
All ill.i frames are handcrafted in Italy by skilled artisans, employing the finest material and cutting-edge construction techniques. Ill.i optics is a creative partnership between entrepreneur will.i.am and Graz Mulcahy, designer and friend.